The Science of Enclothed Cognition Have you ever wondered why some people seem to effortlessly excel at the gym while others struggle to find their groove? The secret might lie in what they're wearing. The fascinating concept of "enclothed cognition" reveals that our clothing choices have a profound impact on our mindset, performance, and even our dating prospects when hitting the gym. According to researchers at the Kellogg School of...

Fast fashion has become a serious problem for our planet. With the rise of consumerism and the demand for cheap clothing, the fashion industry has become one of the largest polluters in the world. Sports apparel is no exception, with many garments made of synthetic materials like polyester and nylon that don't decompose and are often produced under exploitative labor conditions in some countries. There are solutions we can adopt...

Looking great of the gym is more than a flex, it's a first impression in an ever increasing society where image is everything.